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Youth Culture and the Media: Global Perspectives

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This expansive, lively introduction charts the connections between international youth cultures and the development of global media and communication.

From 1950s drive-ins and jukeboxes to contemporary social media, the book examines modern youth cultures in their social, economic, and political contexts. Exploring the rise of young people as a distinct media market, the book examines the relation of youth to modern consumerism, marketing, and digital technologies. The chapters are packed w...