YouthNation: Building Remarkable Brands in a Youth-Driven Culture

The old marketing models are over. The status quo is dead. Todays rapidly shifting marketplace requires businesses to be agile, connected, authentic, artful, meaningful, immersive, and socially responsible. In other words, today, businesses have to embody the ideals of youth culture, regardless of age, in order to succeed. In todays hyper-socialized, Facebook fanatic, Selfie obsessed world, youth is no longer an age, or even a demographic, but the primary driver of business and culture. You...