YouthNation: Building Remarkable Brands in a Youth-Driven Culture

YouthNation: Building Remarkable Brands in a Youth-Driven Culture

by Matt Britton

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Product Details

ISBN-13: 9781118981146
Publisher: Wiley
Publication date: 04/20/2015
Pages: 320
Sales rank: 596,081
Product dimensions: 6.00(w) x 9.10(h) x 1.30(d)

About the Author

MATT BRITTON is the Founder and Chief Executive Officer of MRY, (formerly known as Mr Youth) a global marketing services firm which has helped the word's leading brands use creative technology solutions to reach America's youth. In 2013, MRY was named Digital Innovator of the Year by Mashable.

Matt also helped spearhead the creation ofCrowdTap an advertising technology company named as one of America's Most Promising Companies by Forbes magazine and one of the fastest growing private companies in the United States by INC magazine.

Matt is continually featured as an expert on youth marketing and social media in leading media outlets around the world including the Wall Street Journal, National Public Radio, Bloomberg, and the New York Times. Matt is also a Fox Business Network ongoing contributor.

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Table of Contents

Foreword: By Antonio Lucio ix

Acknowledgments xiii

Disclosures xvii

How to Connect with Me and Learn more about YouthNation xix

Introduction: Forever Young xxi

Chapter 1 From Status Symbol to Status Update 1

Chapter 2 From Things to Thrills 13

Chapter 3 The Rise of Electronic Dance Music 35

Chapter 4 Access over Ownership 45

Chapter 5 The Communal Table 55

Chapter 6 The Peer-to-Peer Economy 67

Chapter 7 The Power of the Crowd 81

Chapter 8 Free Agency 97

Chapter 9 Lifehacking 115

Chapter 10 The Field Guide to Lifehackers 131

Let’s Pivot to Brand Building 146

Chapter 11 TV, the NFL, and the End of Demographics 149

Chapter 12 The Game-Changing Science of Media 157

Chapter 13 Big Data 101 173

Chapter 14 People Are Brands 183

Chapter 15 Brands Are People 213

Chapter 16 A StoryWorth Sharing 223

Epilogue 249

Endnotes 259

Index 267

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Youthnation: Building Remarkable Brands in a Youth-Driven Culture 5 out of 5 based on 0 ratings. 1 reviews.
joefairless More than 1 year ago
Clearly Matt knows this generation. I loved this book and actually bought another one after reading to give to a friend. Good, insightful and PRACTICAL ways to speak to  Millenials in their language. - Joe F