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Zero Gravity: Riding Venture Capital from High-Tech Start-Up to Breakout IPO
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The Internet is a wild ride. High-flying Internet companies seem to operate on their own set of rules-outside the natural laws of gravity that apply to most businesses. It's an environment in which perception is more important than profits, and "mind share" is greater than market share. This is Zero Gravity, and it's what all Internet start-ups aspire to.
But how do garage entrepreneurs and Internet junkies make the transition from that first caffeine-induced idea to blockbuster IPO and inst...