Zero Sales: Generating Services Revenue Without Selling

Zero Sales is a theory about creating value. The more you can demonstrate your ability to create value in business, the more likely that you'll be successful. This applies to internal co-worker relationships as well as external relationships like partners, customers, and vendors. In today's complex business environments, the fastest path to creating value is in the identification of business challenges and the thoughtful prescription of solutions. In Zero Sales, the salespeople do not go aw...