Zombie Brands: How brands lost their humanity-and how they can regain their appeal in the age of AI.

Under an onslaught of swiping, scrolling and spam, brands have lost their ability to seduce. They've become zombies, mindlessly screaming "BUY NOW."

The way advertising worked for over a century was simple: brands sought to make themselves as appealing to as many potential customers as possible. Technology, along with the collapse of broadcast and print media, upended that approach. Over the past decade, brands have abandoned persuasion in favor of targeting. Zombie Brands explains exactly...