Surprising Insights from the Unchurched and Proven Ways to Reach Them

We’ve read all the hot books on evangelism, we’ve attended scores of seminars—and still we’re not reaching the unchurched. Eighty to ninety percent of churchless Americans will never enter our culturally relevant, seeker-sensitive doors. What are we missing? Maybe we’ve been asking the wrong people. Instead of consulting the unchurched masses, it’s time we heard what the small but important minority who have recently begun attending a church have to say. What made the difference for them? W...