The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)

With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows readers how to increase their revenue and sell more effectively. Pace explains that you don’t need to memorize complicated customer behavioral patterns or try to profile every individual client to know how to sell. The key, she says, can be found in the differences between genders. Based on the autho...