Asking Big Questions: Targeting a Christian Apologetics Film Series Using Market Research

What do educated urban people think about God, and why? What factors—logical, emotional, experiential, or intuitive—incline them towards belief or towards unbelief? How do they balance these factors? Why do many seem to be "swing voters," comfortable sitting on the fence, unmotivated to move far either way? What common ground do they share with Christianity? What are their objections to Christian belief and practice, and their misunderstandings? Why do many people describe intuitive and emo...