The Hot Hand: The Mystery and Science of Streaks

How can you
maximize success—and limit failure? Wall Street Journal reporter
Ben Cohen brilliantly investigates the mystery and science of streaks, from basketball to business.

"A feast
for anyone interested in the secrets of excellence." —Andre Agassi

For decades, statisticians,
social scientists, psychologists, and economists (among them Nobel Prize
winners) have spent massive amounts of precious time thinking about whether
streaks actually exist. After all, a substantial number of decisions that...