Messaging for Engineering: From Research to Action

For those in the broad engineering community—those who employ, work with, and/or educate engineers, and engineers themselves—there is no need to explain the importance and value of engineering. They understand that engineers help make the world a better place for all, that they regularly grapple with important societal and environmental issues, and that the engineering process is every bit as creative as composing a symphony or crafting a piece of art. But the situation outside the engineer...