Mood Disorder: How Social Media and Therapy Tech Are Shaping Mental Health

Mental health technology companies are some of social media’s biggest advertisers, as well as a prime source of endorsement deals for influencers—many of whom are also professional therapists. In Mood Disorder, Holly Avella explores how digital therapeutic technologies, including popular mood-tracking apps and algorithmic social media, work to construct psychiatric identities and calibrate moods and mental health discourse toward branded disorders. Through more than five years of mixed-meth...