Information as Product

Is your organization drowning in data yet thirsting for information?

Many people, including IT staff, do not know the difference between data and information. Is your organization stuck in a vicious cycle of producing more and more redundant, poor-quality, stove-piped data while your information consumers scream for more and more of the "right" information?



Over five years in the making, this book stops the cycle of haphazard data generation and turns it into reliable, consumer-centric info...