Design Research Mastery: How To Lead Research That Builds Buy-in and Great Products

Most businesses don't take qualitative research seriously. They see it as soft, vague-too uncertain to drive business strategy. That's why so many researchers see their insights ignored and struggle to gain buy-in.

Design Research Mastery changes the game. Sara Fortier teaches you how to transform research into a strategic catalyst-winning over skeptics and inspiring innovative products and services. Through a step-by-step approach, readers will master the planning, execution, and communica...