Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.

With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.

Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of visionary early adopters and the lucrative mainstream market. If you can’t cross this chasm, your tech...