Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore

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Product Details

ISBN-13: 9780062292988
Publisher: HarperCollins Publishers
Publication date: 01/28/2014
Series: Collins Business Essentials
Pages: 288
Sales rank: 85,468
Product dimensions: 5.20(w) x 7.90(h) x 0.80(d)

About the Author

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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