Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.

With over a million copies sold, Geoffrey A. Moore's classic has become the definitive model for any company launching disruptive innovations.

Why do most high-tech ventures fail? They fall into the chasm-the vast gap between the first wave of visionary early adopters and the lucrative mainstream market. If you can't cross this chasm, your tech...