Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

The bible for bringing cutting—edge products to larger markets—now revised and updated with new insights into the realities of high—tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the ...