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Tarun Gupta: The Man who taught Marketing to the Indian Pharmaceutical Industry

By Subba Rao Chaganti
Paperback
$26.95
By Subba Rao Chaganti
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The Man Who Taught Marketing to the Indian Pharmaceutical Industry

How does an entire industry learn to think like a profession?

Before pharmaceutical marketing in India became disciplined, data-driven, and system-led, it was energetic but fragmented-driven more by individuals than institutions. One man quietly changed that.

The Man Who Taught Marketing to the Indian Pharmaceutical Industry tells the story of Dr. Tarun Gupta (TG), the teacher-practitioner who professionalized pharma marketing ...