1 to 1: The Essence of Retail Branding and Design

1 to 1: The Essence of Retail Branding and Design

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Overview

1 to 1: The Essence of Retail Branding and Design by Michel van Tongeren

The book on everything you need to know about retail branding, retail formula development, and out-of-the-box thinking. Follow the customer’s journey from the couch at home to buying the physical product, and cover all the steps in between—offline and online—a practical and inspirational book.

Product Details

ISBN-13: 9789063692643
Publisher: BIS Publishers
Publication date: 02/26/2013
Pages: 160
Product dimensions: 8.10(w) x 10.00(h) x 0.80(d)

About the Author

Brand strategy, concepting and design are at the core of my business.
Founder of SVT Branding and Design Group. The design company that is specialized in consumer environments and retail development. The proverb is 'Design gives form to the thought; so it begins with the thought.'
Writer of the book 'Retail Branding; form Stopping Power to Shopping Power.
Tutor at the Piet Zwart Institute, Retail Design Masters
Tutor at the TU Delft and TopTech, Retail Design Masters.
Lecturer at many places e.g. Nijenrode University, Eurib master of design management, and international equivalents

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