24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast changing world

by Daniel Priestley

Overview

In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don’t perform this way. Most entrepreneurs aren’t building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn’t pay off. This book sets out a method for building a business that becomes a valuable asset. It focuses you on transforming your organisation into something scalable, digital, fun and capable of making an impact. It’s time to, stand out, scale up and build a business that has a life of its own. Start now by reading this book.

Product Details

ISBN-13:	9781781332481
Publisher:	Rethink Press
Publication date:	05/24/2017
Pages:	210
Product dimensions:	5.50(w) x 8.50(h) x 0.44(d)

About the Author

Daniel Priestley is an entrepreneur, best-selling author and international speaker. Starting with nothing, he built successful multi-million dollar businesses in Australia, UK and Singapore. By working with some of the world’s most successful people, Daniel discovered there are 5 strengths that the top entrepreneurs, business owners and leaders possess.

Table of Contents

INTRODUCTION 1

SOMETHING IS MISSING FROM THE METHOD 4



PART 1 – THE ENTREPRENEUR JOURNEY 5

CHAPTER 1 – THE JOURNEY 7

THE ENTREPRENEUR JOURNEY 9



CHAPTER 2 – INCOME FOLLOWS ASSETS 19

TOOLS VS ASSETS 23



CHAPTER 3 – ASSET CREATION 27

PASSIVE INCOME 27

ALCHEMY OR ADMINISTRATION 31



CHAPTER 4 – CHANGE YOUR THINKING 41

PROFIT AND LOSS VS BALANCE SHEET THINKING 41



PART 2 – 24 ASSETS 53

CHAPTER 5 – 24 ASSETS OVERVIEW 55



CHAPTER 6 – INTELLECTUAL PROPERTY ASSETS 63

ASSET 1: CONTENT 64

ASSET 2: METHODOLOGY 66

ASSET 3: REGISTERED INTELLECTUAL PROPERTY (IP) 67

HOW DO YOU RATE YOURSELF? 68

RAPID ACTION STEPS 69



CHAPTER 7 – BRAND ASSETS 71

ASSET 4: THE PHILOSOPHY 72

ASSET 5: IDENTITY 74

ASSET 6: AMBASSADORS 77

RAPID ACTION STEPS 79



CHAPTER 8 – MARKET ASSETS 81

ASSET 7: POSITIONING 82

ASSET 8: CHANNELS 85

ASSET 9: DATA 87

RAPID ACTION STEPS 88



CHAPTER 9 – PRODUCT ASSETS 91

ASSET 10: GIFTS 94

ASSET 11: PRODUCT-FOR-PROSPECTS (P4P) 95

ASSET 12: CORE PRODUCT 96

ASSET 13: PRODUCTS FOR CLIENTS (P4C) 97

RAPID ACTION STEPS 98



CHAPTER 10 – SYSTEMS ASSETS 101

ASSET 14: MARKETING AND SALES SYSTEMS 103

ASSET 15: MANAGEMENT AND ADMINISTRATION SYSTEMS 104

ASSET 16: OPERATIONS SYSTEMS 106

RAPID ACTION STEPS 108



CHAPTER 11 – CULTURE ASSETS 109

ASSET 17: KEY PEOPLE OF INFLUENCE 112

ASSET 18: SALES AND MARKETING 113

ASSET 19: MANAGEMENT AND ADMINISTRATION 114

ASSET 20: TECHNICIANS 115

RAPID ACTION STEPS 117



CHAPTER 12 – FUNDING ASSETS 119

ASSET 21: BUSINESS PLAN 120

ASSET 22: VALUATION 121

ASSET 23: STRUCTURE 123

ASSET 24: RISK MITIGATION 126

RAPID ACTION STEPS 128



SUMMARY

ASSETS ARE THE KEY 131



PART 3 – ASSET CREATION 135

CHAPTER 13 – WHAT ARE YOUR CORE ASSETS? 137

FARMING FOR ASSETS 140



CHAPTER 14 – BUILDING YOUR ASSETS 145

CAN YOU BUILD A HOUSE? 145

EVERY PROBLEM IS AN ASSET DEFICIENCY 148



CHAPTER 15 – THE ASSET CREATION CYCLE 151

CONCEPTS AND IDEAS 151

CONSTRUCT A BRIEFING DOCUMENT 152

SELECT YOUR SUPPLIERS 153

BETA VERSION 154

COMMERCIAL VERSION 155

THE REMARKABLE VERSION 156

A REMARKABLE BUSINESS 157

BLACK BELTS BEAT WHITE BELTS 160



CHAPTER 16 – ENVIRONMENT DICTATES PERFORMANCE 163

ENVIRONMENT DICTATES PERFORMANCE 164

ACCESS TO CURRENT BEST PRACTICES 165

A PEER GROUP TO NORMALISE HIGH STANDARDS 166

EXTERNAL ACCOUNTABILITY AND CONSEQUENCES 168

ACCESS TO RESOURCES 169



CHAPTER 17 – THE GREAT WAVES 173

THE FIVE GREAT TRENDS 174

CHAPTER 18 – SURF OR GET DUMPED 187

THE SURFER 187

PADDLING ONTO THE WAVE 189

RIDING YOUR SURFBOARD 189

SELECTING A GLOBAL GOAL 191

ASSET ZERO 194



REFERENCES 197

ACKNOWLEDGMENTS 198

THE AUTHOR 199

Editorial Reviews

"This book is a powerful new look at how to build;a business that makes an impact in the world." Paul Lindley, Founder of Ella's Kitchen

"24 Assets offers a fresh look at how to advance your business in the digital age. If you want a business that scales and achieves value, you'll need to develop the business assets prescribed in this book." Dale Murray CBE, Entrepreneur and Angel Investor

"Now is the time to build businesses that have a huge impact. That means becoming successful and making a difference beyond philanthropy - it's about embedding values to build value. This book shows you how to do both." Lord Dr Michael Hastings CBE

"A powerful system for building a business;that is robust, valuable, enjoyable - an asset." Andrew Griffiths, Australia's #1 Entrepreneurial Author

From the Publisher