48-Hour Start-up: From idea to launch in 1 weekend

48-Hour Start-up: From idea to launch in 1 weekend

by Fraser Doherty MBE


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Product Details

ISBN-13: 9780008196684
Publisher: HarperCollins UK
Publication date: 01/03/2017
Pages: 224
Sales rank: 894,491
Product dimensions: 5.20(w) x 8.40(h) x 0.80(d)

About the Author

Fraser Doherty, named one of the ‘30 under 30’ entrepreneurs in the world by Inc. magazine, is one of the most successful young entrepreneurs in the UK today. His company SuperJam is a global success selling millions of jars a year. He was commended by the Queen for ‘services to business’ last year. He runs free tea parties for the elderly. He is co-founder of Beer52 (with sales over 3m). He regularly lectures about entrepreneurship at universities around the world.

Table of Contents

Author's Note xi

Foreword - The 48-Hour Start-Up Philosophy xiii

1 One Weekend 1

2 Coming Up with an Idea 35

3 A Journey of a Thousand Miles … 67

4 The Product 93

5 Creating a Kick-Ass Brand 109

6 Dot.com from Day One 125

7 Finding Your First Customer 145

8 What Next? 181

9 Resources, Links, Tools, Places to Go, Things to Read 197

Acknowledgements 205

About the Author 207

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