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6 Sätze über Design - Satz 6: Unternehmer brauchen Design-Gesinnung.
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Die Beobachtung des Marktgeschehens führte zur Erkenntnis: Unternehmer brauchen Design-Gesinnung.
Welche Mechanismen sind zu entdecken, durch die mit Design der Unternehmenserfolg höchstwahrscheinlich - oder noch besser - unausweichlich eintritt?
Es geht darum, zu wissen warum man etwas macht, wie man etwas macht und darum, daraus abzuleiten, wie man es besser machen könnte. Nicht auf einer abstrakten theoretischen Ebene (bloß der Theorie wegen), sondern in der Anwendung im Alltag.
Es geht dar...
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