Sorry, Sorry, Sorry: The Case for Good Apologies

“A witty, useful guide” (People) to apologies, why they matter, and the healing power of saying you're sorry, from the dynamic duo behind the acclaimed SorryWatch site.

It's a truth universally acknowledged that terrible apologies are the worst. We've all been on the receiving end, and oh, how they make us seethe. Horrible public apologies-excuse-laden, victim blame-y, weaselly statements-often go viral instantaneously, whether they're from a celebrity, a politician, or a blogger. We all rec...