The Ultimate Guide to Sports Marketing | Barnes & Noble®

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By Lisa Delpy Neirotti, Stedman Graham, Joe Jeff Goldblatt

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Overview

Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avi

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Sports Business Other Sports Marketing & Sales Marketing Sports Business Marketing - Products & Services - General & Miscellaneous