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The Ultimate Guide to Sports Marketing

By Lisa Delpy Neirotti, Stedman Graham, Joe Jeff Goldblatt
Hardcover
$50.00
By Lisa Delpy Neirotti, Stedman Graham, Joe Jeff Goldblatt

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Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.Completely revised and repackaged to pro...

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SportsBusinessOther SportsMarketing & SalesMarketingSports BusinessMarketing - Products & Services - General & Miscellaneous