Change: How to Make Big Things Happen

How to create the change you want to see in the world using the paradigm-busting ideas in this brilliant big-idea book.

"Utterly fascinating." -Adam Grant, organizational psychologist and bestselling author of Think Again

Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a worl...