Book Haul is Back! 50% Off Hundreds of Hardcovers And More Deals Shop Now In Stores & OnlineBook Haul is Back! 50% Off Hundreds of Hardcovers And More Deals Shop Now In Stores & Online
Add Item to wish listAdd Item to wish list

Total Integrated Marketing: Breaking the Bounds of the Function

By Noel Capon, James Hulbert, Nigel F. Piercy
Paperback
$23.95
By Noel Capon, James Hulbert, Nigel F. Piercy
Promotion message icon

Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.

Formats
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.
A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts.

Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single person in every department -- from Sales to Human Resources to Finance -- has one paramount goal: to win and keep cus...

Categories