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The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits

By Venkat Ramaswamy, Francis J. Gouillart
eBook
$13.99
By Venkat Ramaswamy, Francis J. Gouillart
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Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod­uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation...

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