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Price Sensitivity for Electronic Entertainment: Determinants and Consequences

By Gunnar Clausen
Paperback
$39.95
By Gunnar Clausen
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This study presents a comprehensive behavioral model for the determinants and consequences of price sensitivity in the domain of electronic entertainment. Survey data was collected in the fields of internet entertainment, video games, and mobile entertainment. The data is analyzed using a structural equation modeling approach for the whole sample and for each domain, respectively. The estimates yield a close overall model fit. However, considerable differences between the domains exist. The...