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Simplify: How the Best Businesses in the World Succeed

Hardcover
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Nearly all of the great success stories of the twentieth century—right up to the present day—are stories of simplifying.

Over the last 40 years Richard Koch has worked to uncover the simple principles and strategies behind every successful business. With the help of venture capitalist Greg Lockwood and supported by research from OC&C Strategy Consultants, Koch has uncovered the one uniting principle behind successful companies such as IKEA, the Boston Consulting Group, Honda, and Uber: Simpl...