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Brand Power Built In: How Tech Products Really Win Hearts and Minds

By Lifang He
Hardcover
$30.00
By Lifang He
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If you’ve ever tried to build, launch, or grow a tech product, you’ve probably wrestled with this question: How do we really win customers’ hearts and minds?

What separates promising products from true market leaders isn’t just great technology—it’s embedding brand power into your product’s DNA from day one, not as an afterthought once the product is built.

Too many founders and product managers dismiss branding as a fluffy marketing activity that can wait. That assumption kills promising p...

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