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Brand Power Built In: How Tech Products Really Win Hearts and Minds

By Lifang He
Hardcover
$30.00
By Lifang He
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If you've ever tried to build, launch, or grow a tech product, you've probably wrestled with this question: How do we really win customers' hearts and minds?

What separates promising products from true market leaders isn't just great technology-it's embedding brand power into your product's DNA from day one, not as an afterthought once the product is built.

Too many founders and product managers dismiss branding as a fluffy marketing activity that can wait. That assumption kills promising p...

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