Creating Urgency: How to Flip the Script-and Win

The companies that win aren’t the ones with the best product, but the ones that make every buyer move now—not later.

Stop losing to buyer indecision and stalled conversations, and instead learn how to create urgency, transforming hesitation into momentum that drives faster deals and bigger wins.

In Creating Urgency, Steven Mark Kahan draws on decades of experience helping startups scale to billions in value to show sales and marketing leaders how to replace buyer hesitation with decisive ac...