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10 to 25: The Science of Motivating Young People: A Groundbreaking Approach to Leading the Next Generation-And Making Your Own Life Easier

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NATIONAL BESTSELLER • Acclaimed developmental psychologist David Yeager reveals the new science of motivating young people ages ten through twenty-five in this groundbreaking book that is a must-read for managers, parents, educators, coaches, and mentors everywhere.

“Ambitious and revelatory...10 to 25 offers baffled adults new approaches—and possibly new hope—during some of their families’ most difficult years.” —The Wall Street Journal

“Required reading for anyone who aspires to be a wis...