From the Ground Up: How to build a cult brand

THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.

The only thing scarier than a new idea is an old one.

Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs.

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