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The Proximity Paradox: How to Create Distance from Business as Usual and Do Something Truly Innovative

By Kiirsten May, Alex Varricchio
Paperback
$18.95
By Kiirsten May, Alex Varricchio
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The Proximity Paradox will show you how to step back from your business to focus your creativity and meet your clients' needs

"Innovative ... It's a much-needed perspective on how to escape inside-the-box thinking." - Publishers Weekly

Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, ca...

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BusinessMarketing & SalesMarketingDirect Marketing