Intangience: How Human Connection Creates Value Between People, Brands, and Ideologies

In Intangience, award-winning strategist Ernie Ross reveals the hidden language that drives human connection, decision-making, and perceived value. Drawing from decades of experience creating transformative campaigns for global brands and political movements, Ross introduces a revolutionary methodology that explains why emotional connections matter more than features or facts.

Through compelling stories—from converting gang leaders through basketball to rescuing a national brewery from forei...