It's Not About You: Insider Strategies for Elite MBA Applicants

Applying to an elite MBA program isn’t just about perfect test scores or an impressive résumé. In It’s Not About You, admissions strategist Barbara Coward reveals the insider realities of MBA admissions and why the decisions schools make are about much more than individual merit.

With over twenty—five years of experience in MBA admissions, Coward shows readers how schools balance class composition, institutional priorities, and market forces ...