Structured Selling: Sales Strategy and Tactics with a Target Marketing Purpose: Second Edition

Being a successful sales professional takes a plan-a winning plan!

Whether you are learning the career of sales, a new representative, launching a new product, or starting a new year of sales quotas, you need an approach to selling that puts your thoughts into action.

In Structured Selling, author Lee Roberts has identified a series of proven strategies and tactics intended to form a strong foundation for maximizing individual performance and success. By implementing structure to the sales pr...