The Sales Brain: How Neuroscience Can Help You Succeed in Selling

Why do people really buy? It's not logic. It's not features, benefits, or pricing. It's emotion--and the brain pathways that quietly govern every choice we make. In The Sales Brain, Michael J. Hough merges real-world selling experience with neuroscience and psychology to reveal a powerful truth: Every sale is decided long before the customer "thinks" they've made up their mind. Using his groundbreaking SIRE Model--Social Intelligence (SQ), Intellectual Intelligence (IQ), Risk/Reactive Intel...