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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
Paperback
$79.99
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Compact, hands-on, and step-by-step introduction to quantitative market research techniques
Discusses the theory of important quantitative techniques and links directly to their use in SPSS
Includes a wide range of educational elements, such as learning objectives, keywords, self-assessment tests, and case studies
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