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A diamond in the rough: Over a 100 specific tips to build a strong customer culture

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• This is not a book based on science, but a book based on 20 years of experience, gained at small and large companies in terms of customer orientation

• This book does not contain large, complex strategies, but it gives specific tips that any type of company can use immediately

This book shows you how to build a customer—oriented corporate culture. Turn your rough diamond into a beautiful shiny jewel. Many companies have the intention to be customer—oriented, but only a few succeed in makin...