A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance. This collection offers insights across a range of sectors. Some of the topics the book looks at include: — Influences of socioeconomic characteristics in online shopping behaviour— Impact of e—service quality, customer perceived value, and customer satisfaction on customer loyalty — The role trust plays in an online shopping environm...