A Modern Approach to Applied Market Research: The Process, Methods and Tools to Conduct Business Research

The digital age offers amazing opportunities for market researchers because a humongous amount of free information is uploaded every day. But how do you find what is reliable? How do you turn the raw data into a final product? This book will show you how to do that. A Modern Approach to Applied Market Research has encompassed all steps necessary to complete a market research project from scratch. While covering both pedagogical and corporate aspects, this book can help you develop unique ma...