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A Social Strategy: How We Profit from Social Media
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What people get out of social media—and how businesses can get more out of it
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business.
What makes social media so different from traditional media? Answering that question is the key to making ...
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