Aaker on Branding: The Playbook to Building Strong Brands

What’s their secret? A powerful brand.

David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands.

Now, in this fully revised second edition, Aaker brings his most impactful insights together into one masterclass.

Inside, you’ll discover:

• The most practical and powerful bra...