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By Manuel GarcÃÂÂa HernÃÂÂndez

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Overview

W ostatnich dziesięcioleciach marketing międzynarodowy przeszedl glęboką metamorfozę, uksztaltowaną przez postęp technologiczny, powszechną cyfryzację i bezprecedensową integrację gospodarczą w przestrzeni europejskiej. W Europie Środkowej - regionie obejmującym dynamiczne gospodarki, takie jak Niemcy, Austria, Szwajcaria, Polska, Węgry i Czechy - marketing stal się kluczowym instrumentem strategicznym dla konkurencyjności i konsolidacji firm w wysoce zglobalizowanym środowisku. Zmiany kult...

Product Details

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