Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus

Develop long—term relationships, deliver market—beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.

Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest appropriately in them.

Account—Based Growth introduces a comprehensive framework for improving internal ali...