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Account-Based Marketing For Dummies

By Sangram Vajre
eBook
$18.00
By Sangram Vajre
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Grow your account list with an effective account-based marketing strategy

Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and ...

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BusinessMarketing & SalesManagement & LeadershipMarketingMarketing - General & MiscellaneousMarketing - Professional & ReferenceSalesMarketing & Sales Management