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Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services

By Frank R. Bacon, Thomas W. Butler (Editor)
Paperback
$16.95
By Frank R. Bacon, Thomas W. Butler (Editor)
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Despite promising marketing research, most new products and services fail. However, with Frank R. Bacon's and Thomas W. Butler's Planned Innovation® system, any firm, of any size, in any country in the world can achieve high rates of success in new-product innovation. Like a preflight instrument check done by a cockpit crew, Planned Innovation is a disciplined and practical step-by-step sequence of procedures for reaching the intended destination point -- successful products -- every time. ...

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