Advantage: Business Competition in the New Normal

AdvantageTo achieve and hold the competitive advantage today you must repeatedly solve your customers' problems better than your competition. This requires accurately defining their problems and inventing new knowledge-based solutions that cannot be easily copied. You'll see how to break through outdated mindsets to create a work environment that allows even seemingly "crazy" solutions to prove themselves and flourish. This approach to innovation is one that will ensure your company is pros...